Barry Money

Best Franchisee Characteristics We often talk about something we call the Connected Transaction® , essentially, the bond between two parties entering a commercial arrangement. When it comes to franchising, the human element is often the deciding factor in whether a franchise system succeeds or fails. Franchise recruiters spend a significant amount of time marketing franchises and selecting franchisees, but what makes a great franchisee? And how can you, as a prospective franchisee, make sure...

Getting Ready for Franchising Franchising your business is an exciting step, but it’s not just about having a great concept—it’s about being mentally ready for the journey ahead. Expanding through franchising means stepping into a new role, navigating legal complexities, and supporting a network of franchisees. It requires resilience, adaptability, and a strong long-term vision. Before you commit, take a deep dive into the franchising model. It’s not just about replicating your business; it’s...